We analyzed data from the discrete choice experiment on SARS-CoV-2 testing features and found five distinct patterns of preferences among our participants: Noninvasive home testers, who were the most strongly influenced by specimen collection methods and preferred less invasive methods; Fast-track testers, who were most influenced by result turnaround time, favoring immediate and same-day results; Dual testers, who were most strongly influenced by test type and preferred both viral and antibody tests; Noninvasive dual testers, who were similarly influenced by specimen type and test type, preferring saliva and cheek swab specimens and both viral and antibody tests; and Hesitant home testers, who were most strongly influenced by venue and preferred home testing options. Hesitant home testers were also the most likely to opt-out of testing altogether. Understanding the drivers of preference enables us to design better service options and reach more people as the pandemic continues. For more information, click here.